April is Community Banking Month
Celebrating Community Banking Month: The Power of Banking Locally
As the only bank headquartered in Berks County, Fleetwood Bank takes pride in our role as a cornerstone of our community, dedicated to empowering individuals and businesses to achieve their financial goals.
The significance of banking locally cannot be overstated. According to an ICBA Poll conducted in April 2022, a staggering 69% of U.S. adults acknowledge the importance of patronizing locally based financial institutions, debunking the myth that “bigger is better” when it comes to banking.
So why should you #BankLocally?
Here are the top reasons:
1. Community Banks: The Backbone of Local Economies
Small businesses are the heart of every community, fueling economic growth and shaping local identity. When you choose to bank locally, you’re investing in this cycle of prosperity. Despite their smaller asset size, small and mid-sized banks provide more than half of all small business loans. By supporting local banks, you help keep your hard-earned money within the community — strengthening local businesses and creating jobs. In fact, community banks fund over 60% of small business loans and more than 80% of agricultural loans. As locally owned and operated institutions, they’re not just lenders; they’re the backbone of local economies, driving 62% of new job creation each year. That’s the power of banking local.
2. Local Decision-Making, Personalized Service
At Fleetwood Bank, we understand the unique needs and dynamics of our community because we live and work here too. Our local decision-makers are empowered to create tailored financial solutions that fit your individual circumstances, offering a level of personalized service you won’t find at larger institutions. Plus, our streamlined decision-making process ensures faster response times and efficient service, so your financial needs are met promptly and effectively.
In fact, community banks operate in both rural and urban markets at a 3:1 ratio compared to large banks — proving that local banking truly goes where it’s needed most.
3. Hometown Hospitality
Our commitment to hometown hospitality goes beyond just banking transactions — it’s about building lasting relationships and fostering a sense of belonging. Whether you’re visiting our branch or engaging with us online, you’ll experience the genuine care and personalized attention that defines the community banking difference. When you walk into one of our branches, you’re not just another number — you’re a valued member of our community, greeted by name with a warm smile.
4. Community Engagement
Our dedication to our community extends far beyond the walls of our branches. In 2024 alone, we supported over 135 local organizations and nonprofits, reinvesting back into the causes and initiatives that matter most to our community.
5. Trusted Partners for Life
With an 81% net satisfaction score, community banks like Fleetwood Bank are America’s most trusted lenders, surpassing large banks and online lenders by a significant margin. Our commitment to transparency, integrity, and personalized service ensures that you have a trusted partner by your side every step of the way.
The Power of Community Banking
1000+ community banks have been serving communities for more than 100 years.
79% of Americans say local lending decisions matter.
80% of all agricultural loans come from community banks.
In 1 in 3 U.S. Counties, community banks are the only presence.
74% of Americans prefer locally-based financial institutions.
Community banks make 60% of all small business loans.
As we celebrate Community Banking Month, let’s reaffirm our commitment to banking locally and supporting the institutions that are the backbone of our communities. Join us at Fleetwood Bank and experience the power of banking locally firsthand.
